manifesto

why we're here

We set out to create a new ski boot brand because we saw a gap in the market for a performance freeski product that was at once circular and design-driven.

What we're proud of is that our conception process, in collaboration with footwear experts from Innsbruck, Paris, Asia and Montebelluna, aims to accelerate the transition towards circularity in outdoor footwear. Each element of these boots-_from panels to buckles to straps and screws-is designed to be repairable and recyclable. This ensures a longer lifespan for your boots, as well as more circularity following the products' end of life. Our goal at phenom is to pave the way for the future of product design.

By addressing the specific needs of modern freeskiers, we have significantly increased performance on the downhill while also achieving comfort, ease of use, and the repairability and recyclability of the boots. The chosen hybrid cabrio / overlap shell construction, paired with the patent-pending phenom strap, creates an exceptional and progressive flex. All these elements when taken together bring a unique perspective and offering to the market.